Thursday, June 25, 2015

FAME's tribute to the lovely father- daughter bond

Though Father's day come once in a year, the beautiful father daughter relationship is timeless and precious. Every daughter knows she will be this man's princess forever.

However, there is a section of the society that considers a girl child as a burden on the family. With almost no investment in her education, the sole purpose of the family is to get her married off. Sadly then, they do not take any responsibility for their own daughter.

I am blessed to be born into a family who respects and loves a girl child perhaps much more than a boy child.Sadly enough, not all daughters are so lucky. They are ill treated and are reminded of how perhaps marriage will be the only achievement in their lives.

Fathers play a very important role in a daughter's life and defines how she views the men in her life. Apart from teaching her valuable life lessons, he teaches her to stand up against the wrong. 

On the occasion of Father's Day, FAME came up with such a powerful campaign. It tells us that the best gift any dad can give to his young daughter is the assurance of security both before and after marriage. With a simple message that he will always be there for her forever, the dad calms down a scared daughter on the eve of her marriage and lights up her face.

Take a look at the campaign. :)

Beautifully portrayed by Aditi Rao Hydari and Dilip Tahil, it brought a smile to my face in the midst of a busy day ! :)

How powerful and how sweet is that !!

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