Saturday, February 14, 2015

Jabong Online Fashion Week - Season 2

Season 2 of Jabong Online Fashion Week embarks on 11th February with celebrity showstoppers – Neha Dhupia, Kalki Koechlin, Kay Kay Menon, Esha Gupta & Carol Maria Gracias

~ Winning designers showcased their collections at the preview of SEASON II~
~ Season II will stream online from 12th-17th February on www.jabongofw.com ~

 Jabong.com, India’s leading online fashion destination encompassed a spectacular preview of Jabong Online Fashion Week Season 2 on 11th February 2015 at The Grand, Delhi. This preview precedes Season 2 of India’s first online shop-able fashion week scheduled from Feb 12th to 17th on www.Jabongofw.com. The show has effectively established itself to be a coveted platform for winners to showcase their talent along with Jabong.com's initiative towards encouraging budding talent throughout India.
Jabong Online Fashion Week is a step forward in re-defining the scope and meaning of fashion and fashion shows in India. The distinguished panel of judges - Nandini Bhalla, Varun Bahl, Colston Julian, Vidya Tikari, Lubna Adams and Noyonika Chatterjee, carefully evaluated the entries showcasing online for the rest of the week. The jury members made final selections based on the designers' quality, innovation, marketability, originality and ability to legitimately take fashion to the next level.

Amongst other highlights, the preview witnessed the launch of UK based high street brand - Dorothy Perkins’ SS 15 collection, which will be sold exclusively on Jabong.com. Additionally, the designer collections will focus on the trends for Spring/Summer – Coachella, Traveller of Life, Tropical Trends, Big Garden Blooms and more.

Pantaloons, leading fashion-retailer in the country also tied up with Jabong.com to showcase India’s most loved ethnic wear brands like Akkriti, Rangmanch, Trishaa as well as casual wear brands like Candies – New York, SF Jeans – San Frisco Jeans Co. With a plethora of choices across exclusive brands, Pantaloons offers chic and trendy fashion to make every customer’s wardrobe fashionably updated.

The JOFW Season II preview featured collections of upcoming designers Jaya Misra, Aesthetical Cubes, Sougat Paul, Nitya Bajaj, Preeti S Kapoor, Niket Mishra, Kanika Goyal,and Rahul Singh during Show 1 and Aakriti Grover, Sonia Jetleey, Abhi Singh, Jayati Goenka, Niharika Pandey, Lalit Sengar as well as established names such as Siddartha Tytler and  Poonam Bhagat during the second show.

Winners of the fashion week got an exclusive opportunity to showcase their collections on Jabong Online Fashion Week, and these creations will be live on the website for the consumers to indulge in a high dose of designer wear. This effectively marks the first time an entire collection is available for purchase directly after a show.

The new season of Jabong Online Fashion Week was spruced up with quintessential Bollywood glamour and glitterati including celebrated tinsel-town faces sashaying down the ramp for the designers.

Bollywood stars Kay Kay Menon walked the ramp for Rahul Singh, Carol Gracias walked for  Flirtatious by Aakriti Grover while Esha Gupta was a showstopper for Jaya Misra. The stylish Kalki Koechlin was seen walking for Niharika Pandey & beauty queen Neha Dhupia was a show stopper for Poonam Bhagat.

Designer, Nitya Bajaj showcased her collection featured on renowned bloggers such as Sukhneet Wadhwa, Aanchal Sukhija, Surbhi Sethi, Dimpy Kapur, Pallavi Chaturvedi, Angel, Shailey Khera, Rasna Bhasin,and Srishti.

Commenting on the commencement, Praveen Sinha, MD & Founder, Jabong.com says, “We are delighted to witness a great response at the exclusive preview of Jabong Online Fashion Week. The winners have outshined, and have strengthened our belief in the very concept of JOFW. The collection of all designers were not only admirable but simply  beyond our expectations. The exclusive preview show along with setting the tone for the upcoming Online fashion shows have also strengthen  our prospects in the new-age fashion and scout for talent throughout India.”

From 12th to 17th February, Jabong Online Fashion Week Season II will digitally showcase the below selected winners:
Displaying Kalki Koechlin walks for Niharika Pandey at JOFW Preview - 2.JPG
·       Apparel Designers - Flirtatious by Aakriti Grover, Abhi Singh, Aesthetical Cubes, Jaya Misra, Jayati Goenka, Kanika Goyal, Lalit Sengar, Niharika Pandey, Niket Mishra, Poonam Bhagat, Preeti S Kapoor, Rahul Singh, Siddhartha Tytler, Sonia Jetleey, Sougat Paul and Nitya Bajaj
·       Models – Aakriti Anand Singh, Anuradha Sharma, Deborah Fell, Himani Sharma, Ishika Agnihotri, Kajal Srivastava, Kamal Dhaliwal, Kanchan Tomar, Karishma Shandil, Kristina Sagaydak, Komal Khatra, Mahak Sura, Neelam Virwani, Priyanka Bhau, Ugochi Igwilo, Zuzana, Himanshu Bhati, Dhairya Karwa, Sanchay Bidhuri and Tejeshwar Singh
·       Hair Stylists – Atul Sharma, Sonal Chauhan, Poonam Solanki, Iqbal and Azad Khan
·       Photographers - Antonio Michael, Raju Raman, Gary Taylor, Anai Bharucha and Naveesh Tejpal
·       Make Up Artists - Deepti Khaitan, Naina Ruhail, Nishi Singh, Rafik Khan and Ayesha Wadiwala
·       Accessory Designers - Duet Luxury, Citrus by Vidhi & Vartika, Ergo Sum by Aparna and Veruschka by Payal Kothari


Displaying Esha Gupta for JAYA MISRA at JOFW Preview 1.JPG

Stream Online: www.Jabongofw.com from 12th – 17 February, 2015

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