Season 2 of Jabong Online Fashion Week embarks on 11th February with celebrity showstoppers – Neha Dhupia, Kalki Koechlin, Kay Kay Menon, Esha Gupta & Carol Maria Gracias
~ Winning designers showcased their collections at the preview of SEASON II~
~ Season II will stream online from 12th-17th February on www.jabongofw.com ~
Jabong.com,
India’s leading online fashion destination encompassed a spectacular
preview of Jabong Online Fashion Week Season 2 on 11th February 2015 at
The Grand, Delhi. This preview precedes Season 2 of India’s first online
shop-able fashion week scheduled from Feb 12th to 17th on www.Jabongofw.com.
The show has effectively established itself to be a coveted platform
for winners to showcase their talent along with Jabong.com's initiative
towards encouraging budding talent throughout India.
Jabong Online Fashion Week is a step forward in re-defining the scope and meaning of fashion and fashion shows in India. The
distinguished panel of judges - Nandini Bhalla, Varun Bahl, Colston
Julian, Vidya Tikari, Lubna Adams and Noyonika Chatterjee, carefully
evaluated the entries showcasing online for the rest of the week. The
jury members made final selections based
on the designers' quality, innovation, marketability, originality and
ability to legitimately take fashion to the next level.
Amongst
other highlights, the preview witnessed the launch of UK based high
street brand - Dorothy Perkins’ SS 15 collection, which will be sold
exclusively on Jabong.com.
Additionally, the designer collections will focus on the trends for
Spring/Summer – Coachella, Traveller of Life, Tropical Trends, Big
Garden Blooms and more.
Pantaloons,
leading fashion-retailer in the country also tied up with Jabong.com to
showcase India’s most loved ethnic wear brands like Akkriti, Rangmanch,
Trishaa as well as casual wear brands like Candies – New York, SF Jeans
– San Frisco Jeans Co. With a plethora of choices across exclusive
brands, Pantaloons offers chic and trendy fashion to make every
customer’s wardrobe fashionably updated.
The
JOFW Season II preview featured collections of upcoming designers Jaya
Misra, Aesthetical Cubes, Sougat Paul, Nitya Bajaj, Preeti S
Kapoor, Niket Mishra, Kanika Goyal,and Rahul Singh during Show 1 and
Aakriti Grover, Sonia Jetleey, Abhi Singh, Jayati Goenka, Niharika
Pandey, Lalit Sengar as well as established names such as Siddartha
Tytler and Poonam Bhagat during the second show.
Winners
of the fashion week got an exclusive opportunity to showcase their
collections on Jabong Online Fashion Week, and these creations will be
live on the website for the consumers to indulge in a high dose of
designer wear. This effectively marks the first time an entire
collection is available for purchase directly after a show.
The
new season of Jabong Online Fashion Week was spruced up with
quintessential Bollywood glamour and glitterati including celebrated
tinsel-town faces sashaying down the ramp for the designers.
Bollywood stars Kay Kay Menon walked the ramp for Rahul Singh, Carol Gracias walked for Flirtatious
by Aakriti Grover while Esha Gupta was a showstopper for Jaya Misra.
The stylish Kalki Koechlin was seen walking for Niharika Pandey &
beauty queen Neha Dhupia was a show stopper for Poonam Bhagat.
Designer, Nitya Bajaj showcased her
collection featured on renowned bloggers such as Sukhneet Wadhwa,
Aanchal Sukhija, Surbhi Sethi, Dimpy Kapur, Pallavi Chaturvedi, Angel,
Shailey Khera, Rasna Bhasin,and Srishti.
Commenting on the commencement, Praveen Sinha, MD & Founder, Jabong.com says, “We
are delighted to witness a great response at the exclusive preview of
Jabong Online Fashion Week. The winners have outshined, and have
strengthened our belief in the very concept of JOFW. The collection of
all designers were not only admirable but simply beyond
our expectations. The exclusive preview show along with setting the
tone for the upcoming Online fashion shows have also strengthen our prospects in the new-age fashion and scout for talent throughout India.”
From 12th to 17th February, Jabong Online Fashion Week Season II will digitally showcase the below selected winners:
· Apparel Designers - Flirtatious
by Aakriti Grover, Abhi Singh, Aesthetical Cubes, Jaya Misra, Jayati
Goenka, Kanika Goyal, Lalit Sengar, Niharika Pandey, Niket Mishra,
Poonam Bhagat, Preeti S Kapoor, Rahul Singh, Siddhartha Tytler, Sonia
Jetleey, Sougat Paul and Nitya Bajaj
· Models –
Aakriti Anand Singh, Anuradha Sharma, Deborah Fell, Himani Sharma,
Ishika Agnihotri, Kajal Srivastava, Kamal Dhaliwal, Kanchan Tomar,
Karishma Shandil, Kristina Sagaydak, Komal Khatra, Mahak Sura, Neelam
Virwani, Priyanka Bhau, Ugochi Igwilo, Zuzana, Himanshu Bhati, Dhairya
Karwa, Sanchay Bidhuri and Tejeshwar Singh
· Hair Stylists – Atul Sharma, Sonal Chauhan, Poonam Solanki, Iqbal and Azad Khan
· Photographers -
· Make Up Artists - Deepti Khaitan, Naina Ruhail, Nishi Singh, Rafik Khan and Ayesha Wadiwala
· Accessory Designers - Duet Luxury, Citrus by Vidhi & Vartika, Ergo Sum by Aparna and Veruschka by Payal Kothari
Stream Online: www.Jabongofw.com from
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